Tuesday, 27 January 2009

This Week in Beer History

Howard forwards January 24th's "This day in history" mailing from the History.com, celebrating the date the first commercially successful canned beer went on sale, in 1935:
In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger's Finest Beer and Krueger's Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production.

By the late 19th century, cans were instrumental in the mass distribution of foodstuffs, but it wasn't until 1909 that the American Can Company made its first attempt to can beer. This was unsuccessful, and the American Can Company would have to wait for the end of Prohibition in the United States before it tried again. Finally in 1933, after two years of research, American Can developed a can that was pressurized and had a special coating to prevent the fizzy beer from chemically reacting with the tin.
The rest is history, although the newsletter also notes "renewed interest in canning from microbrewers and high-end beer-sellers." Thanks, Oskar Blues!

9 comments:

nsternhagen said...

My man!

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HolzBrew said...

I love the current craft brewer can revolution! It means I can bring delicious beer to tailgates and the pool with no chance of shattering. There also easier to pack into coolers than bottles.

nshin said...

whoa!
I didn't know you had a blog, Hunter!
And I never knew you were this passionately involved with beer. =P
I just got back from Switzerland and started sorta kinda liking beer. Before now, I hated its taste....but I hope to find this blog useful! =]

nshin said...

p.s. I totally agree with your rating on Hoegaarden original white Ale! Even though I don't know much about beer...and don't drink it much, I really liked that one!

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