Coors faces a $12.5 million lawsuit for allegedly copying a $3 beer-drinking novelty application that allows users to virtually drink a pint by tilting their iPhone.
Hottrix, a small company that develops "tricks" for mobile devices, filed a lawsuit alleging that Coors commited copyright infringement by copying its iPhone application iBeer. Both Hottrix's application and Coors' iPint display the image of a glass of beer on the iPhone's screen, which is emptied when a user tilts the handset about 90 degrees. Both apps launched in the App Store on July 11 -- the major difference being that iBeer cost $3 and iPint was free.
Coors has yet to comment on the suit.