Wednesday, 23 July 2008

Beer Marketing 2.0

Facebook's ad targeting seems to be getting more clever by the day. This ad appeared in my feed recently:

It points to Carling's iPint application for the new iPhone. Useful? No. Relevant? Yes. It was one of the first Facebook ads I've ever clicked on.

The Carling "iPint" app already has some competition to contend with, although "iBeer" is receiving mixed reviews. Amazing that two "virtual beer" applications are already available... at first I thought they were one in the same! Anyone with an iPhone want to compare the two and share the results? Which one is more "real?"

1 comment:

Matt said...

I've used the Carling app and it's amusing for a free app. The other app is not free and doesn't look worth the money so sorry that I can't comment on it!