Wednesday, 12 November 2008

A-B Moving into Long Tail of Spirits

Just as large brewers have recognized the value of craft beer's "long tail" market, alcohol giant A-B is also making moves into the long tail of the spirits market as well:

The division's products include "Purus," an organic wheat vodka, and "Jekyll & Hyde," berry and anise liqueurs which come in nested bottles: niche market, low volume, high profit margin. Points deducted for slick but annoying flash website.

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