Just as large brewers have recognized the value of craft beer's "long tail" market, alcohol giant A-B is also making moves into the long tail of the spirits market as well:
The division's products include "Purus," an organic wheat vodka, and "Jekyll & Hyde," berry and anise liqueurs which come in nested bottles: niche market, low volume, high profit margin. Points deducted for slick but annoying flash website.
The division's products include "Purus," an organic wheat vodka, and "Jekyll & Hyde," berry and anise liqueurs which come in nested bottles: niche market, low volume, high profit margin. Points deducted for slick but annoying flash website.
No comments:
Post a Comment