Since it was founded in 1994, CR Snow, has grown from a regional brewer with a single plant, in Shenyang in the north-eastern Liaoning province, to one of China's biggest drinks companies.
CR Snow is a joint venture between China Resources Enterprise and UK-based brewer SABMiller, owner of Grolsch and Pilsner Urquell in the UK. It now has more than 30 brands and more than 60 breweries in China.
It remains to be seen, however, how much of an export market there is for Snow. Reviewers at the monthly beer magazine Beeradvocate gave it a D describing it as "unimpressive" and "extremely drinkable, like water".
Wednesday, 26 November 2008
Back in September, we noted that Snow had become the world's largest beer brand in terms of volume. The Guardian now has a story up on the subject, in which BeerAdvocate gets a mention:
Posted by Hunter at 13:14