Wednesday, 2 July 2008

PBR "Guerilla Marketing" Gone Wrong

Someone at Pabst's ad agency might lose their job over this one:
In a city famous for murals, some recent paintings on the sides of businesses and abandoned buildings seem to blend with Philadelphia's urban landscape.

But a closer inspection shows them to be advertisements for Pabst Blue Ribbon beer and Colt 45 malt liquor, which are brands sold by Pabst Brewing Company. They appear to be part of a national marketing campaign by the Illinois-based company.
The catch is, the murals violate neighborhood zoning laws. Of course, I wouldn't have even heard of the ads had they not been busted and featured in the news... maybe Pabst's agency is in fact cleverer by half. Link via the BeerAdvocate forums.

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