Saturday, 19 July 2008

WSJ Guide to InBev Brews

Via Maureen Ogle, the Wall Street Journal has a tasting guide to InBev products, which we'll all be seeing more of now that the merger has gone through.

The import segment of the market is growing, and A-B InBev will want to fill it with as many of its own products as possible, pushing them through its formidable distribution network. The positive point for consumers in this will be more choice.

There is also a silver lining for craft brewers: the more that American beer drinkers are exposed to beers like Hoegaarden, Leffe, and others the broader their tastes will grow and the larger the market for American craft brewers. On the flipside, we'll also be introduced to such gems as "Hoegaarden Rosée"...

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