Saturday, 5 July 2008

Schlitz Restoring 1960s Recipe

While Bud may be leaving St Louis, Schlitz may be returning "home" to Milwaukee in a slightly different way, restoring its 1960s recipe:

Schlitz Park may be the last hometown presence for the "Beer That Made Milwaukee Famous," but Schlitz beer is now coming home, in a sense, with what it calls its "Classic 1960s Formula..."

Based on the original formula concocted by August Krug in 1849, the beer will be available in the classic brown glass long-neck bottles that Schlitz introduced in 1912 to prevent light from spoiling the beer. Even the old labels are back.

Unfortunately, there doesn't seem to be any indication of how the recipe differs from the one currently in use.

1 comment:

Douglas said...

I always enjoyed Schlitz. Growing up it was on a par and as popular as Bud. Very little or no advertising of late so the retail price, when you find it, is cheap. I'd like to see it make a comeback. Same with Hamms.