Each establishment is surveyed officially twice throughout the year, but also receives up to four undercover visits from Cask Marque’s testers.
To retain an exclusive reputation the organisation is swift to act if a pub consistently falls below the required standard.
Annabel says: “The Cask Marque plaque remains our property.
“A landlord will be asked to remove it until our levels of quality have been reached.
Besides being an interesting job title, the story also provides an example of non-regulatory consumer protection. Without any government involvement, Cask Marque maintains quality standards through voluntary consent to inspections, in the hopes of drawing more business. Win-win, all around.