Friday, 1 August 2008

Top Ten Brewers in 1950

Maureen Ogle has a post listing the top 15 brewers in 1952, from an old issue of Business Week. Looking at the list today, one appreciates how dynamic this industry really is. At the time, Miller had just cracked the top 10 for the first time.

See how many of the top 15 brewers in 1950 you recognize. The predominance of German names is particularly striking. How many are still around today?


Douglas said...

So, Schlitz was top dog... What happened or didn't happen to have it fall so completely?

Maureen Ogle said...

In the 1970s, the family decided it wanted heftier returns on its dividends and handed the company over to a trio of bean counters.

The bean counters slashed costs, and in the process, the beer went downhill. Fast.

And so did the company. It all happened quickly -- just a matter of a few years.

There's more detail in my book (Ambitious Brew: The Story of American Beer), but that's the short version.

It's a sad story! (The Schlitz part, not the whole book...)

Douglas said...

Thanx for the info. I still like Schlitz. There's always lessons to be learned and actions not to be repeated. Guess that's why we study the past.